In an effort to boost Xcent sales this festive season, Hyundai Motor India Ltd (HMIL) has announced the second edition of its unique and innovative online buying experience – ‘HyBUY’ for Xcent customers. The HyBUY programe is limited to 400 customers on first-come first-serve basis. The company claims that the first edition of the HyBUY programe witnessed 300 bookings for the Elite i20 in just about 15 days.
The online marketing campaign HyBUY gives customers an opportunity to avail benefits on their own through simple mechanism of social sharing. This means that young as well as old customers who are well acquainted with the online world can refer their family members or friends to avail benefits under the HyBUY programme. Depending upon active social sharing efforts, customers can avail benefits like third year warranty/60k, premium interior enrichment and exterior beautification or under body protection.
Speaking about the second edition of the ‘HyBUY’ initiative, Puneet Anand, Sr. General Manager and Group Head – Marketing, Hyundai Motor India Ltd. said, “HyBUY is a marketing innovation designed to create buzz on digital platforms and provide an innovative car buying experience to customers. After exciting the customers with the ELITE i20 in the first edition of HyBUY, we have now opened HyBUY with our Stylish Family Sedan- the All New Xcent. The first edition has shown a trend of youngsters referring their friends and families to avail the benefit of the HyBUY program. In its second edition, we have opened bookings for 400 Xcent customers with exciting offers adding to the customers’ delight this festive season..