Planet Fitness Celebrates Body Positivity With ‘Dad Bod’ Study

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Planet Fitness commissioned a national study that shows men and women are increasingly attracted to dad bods—which, as they note, “comes in all shapes and sizes.” The gym released its findings ahead of Father’s Day to celebrate the dad bod and all body types in between.

“Nearly four in five among both women and men (78 percent) believe a ‘dad bod’ is a sign of a man who is confident in his own skin,” the study reads. Additionally, 65 percent of Americans said they find men with dad bods attractive, up from 57 percent the year before.

In addition to calculating how attracted men and women are to the type of physique, Planet Fitness also recorded how body positivity movements are making men feel more comfortable in their bodies. “Men who say their ‘dad bod’ has improved their life this year claim their body type has helped them accept themselves (48 percent) or made them less concerned with their appearance (47 percent),” the study found.

Although the dad bod describes one particular physique, the study is meant to celebrate body positivity, and encourage men to feel comfortable in their own skin and support others in doing the same.

“As home of the Judgement Free Zone, we’re proud to offer a comfortable environment for all of our members, regardless of body type,” Jamie Medeiros, Vice President of Marketing at Planet Fitness, said. “This Father’s Day, Planet Fitness is challenging everyone, and not just dads, to be comfortable in their own skin and accept others for who they are.”

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